Pokemonmastersex memes

The official Twitter page of the mobile Pokemon game, Pokemon Masters EX made an internet boo boo this week when they decided to make their Twitter tag. The tag was #pokemonmastersEX. As harmless as it was intended, it ended up being a bit closer to creepy. Without the capitalization, it looked worse than just pokemon masters EX, and more like pokemon master sex. Ooops! And of course, internet culture ate it up.