The official Twitter page of the mobile Pokemon game, Pokemon Masters EX made an internet boo boo this week when they decided to make their Twitter tag. The tag was #pokemonmastersEX. As harmless as it was intended, it ended up being a bit closer to creepy. Without the capitalization, it looked worse than just pokemon masters EX, and more like pokemon master sex. Ooops! And of course, internet culture ate it up.